(Green Bay, WI) - The United Way of Brown County recognized the hard work of many individual and corporate volunteers as it wrapped up its 2002 fund drive at Tuesday's "Thank You Celebration" at the KI Convention Center - among them Archetype Group.

Archetype was given the Outstanding Corporate Support Award for its strategy and design work to increase awareness of the fund drive and motivate donors. Brent Roubal, Director of Development for United Way of Brown County, said "Without a doubt, Archetype positively impacted our success this year. Both the number and amount of individual donations were up, and that can be attributed in part to our comprehensive promotional package."

This year's marketing message of the Hope, Help, and Care provided by United Way was featured throughout Green Bay and surrounding communities via billboards and the internet, and within companies by posters, table tents, video and print materials.

All of Archetype's work was donated. High-resolution poster images can be downloaded at www.archetypegroup.com/uwaybc.

Archetype Group is in its tenth year of solving the marketing challenges of business-to-business, consumer brand companies and community-enhancing organizations, such as United Way of Brown County, through design.

©2004 Arketype Inc