Vikki Baumler-Perkins Joins Arketype as Firm's New Account Executive

GREEN BAY, WI, November 27, 2006 — Seasoned communications professional, Vikki Baumler-Perkins, has assumed an Account Executive post with Arketype, Inc., an award-winning advertising and design firm in Green Bay. The position represents an addition to the Arketype team of 20 members and reflects the firm's continued growth.

In her new appointment, Baumler-Perkins will contribute strategic branding capabilities and
e-business expertise to
the firm's Brand Catalyst process, a proprietary
tool for helping clients leverage their marketing potential.

Baumler-Perkins served
the last four years as Communications Manager for the Green Bay Area Greater Chamber of Commerce where she directed public relations efforts and marketing initiatives, including special events, direct marketing campaigns, publications, and the chamber's website.

Before joining the chamber staff, Baumler-Perkins worked as Communications Coordinator for KI, contributing to its Business and High-Tech, Fast Growth markets for nearly six years.

Baumler-Perkins holds a bachelor's degree in business administration from the University of Wisconsin-Green Bay with a minor in French. Additionally, she earned an MBA in E-Business from the University of Phoenix. She is chair of the On Broadway, Inc., Marketing Committee and is an On Broadway, Inc., board member. She also serves on several committees for nonprofit organizations including the Young Professionals Network, Meyer Theatre, and Downtown Green Bay, Inc.

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse capabilities, from annual report design and integrated ad campaigns, to Website development, multimedia production, and original textile design. Arketype is led by principals Paul Meinke and Jim Rivett.