GREEN BAY, WI, December 1, 2006 — As grand sponsor of the annual YWCA Festival of Trees, Arketype, Inc., a Green Bay advertising and design firm continues its six-year tradition of transforming common objects into wildly wonderful Christmas trees. Beach balls, dryer vent hoses, and old newspapers have all been crafted into extraordinary trees in previous years. This year, it’s the ordinary Ping-Pong ball (a game once called whiff whaff) that gets the holiday treatment.

Standing at over 12-feet high and made from more than 1,500 Ping-Pong balls, the contemporary tree is currently on display at the National Railroad Museum during the festival, beginning today through December 8.

Part art installation, and often part recycling effort, the annual trees are created with a purpose in mind according to Paul Meinke, Arketype co-principal. “We strive to show that great holiday ideas don’t have to cost much, but can still be awe-inspiring and beautiful.” Meinke added, “This event is a great way we exercise our creative thinking while at the same time helping the YWCA and the National Railroad Museum.”

For more information on this year’s YWCA Festival of Trees, log on to www.ywcagreenbay.org.

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse capabilities, from annual report design and integrated ad campaigns, to Website development, video, film and multimedia production, and original textile design. Arketype is led by co-principals Paul Meinke and Jim Rivett.

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