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Arketype To Donate Time And Talent In Recognition Of Upcoming King Holiday
GREEN BAY, WI, January 9, 2007 — Martin Luther King, Jr.'s birthday is a day off for government employees and just another workday for most private businesses, but for the second year in a row, it's a day "on" for employees at Arketype, Inc.
On January 15, the Green Bay advertising and design firm will close its doors in order to open the minds of local schoolchildren to the important messages of diversity as advocated by Martin Luther King, Jr.
 Instead of a day spent in the office, Arketype employees will visit four elementary schools on Monday, reading books that illustrate respect, diversity, tolerance, and peace to third-grade students. The schools include Howe, Danz, and Martin Luther King, Jr., elementary, as well as the Oneida Nation Tribal School. The books will be left behind as donations to the respective school libraries.
Arketype staff will then donate afternoon hours in service to the community by volunteering at the St. Vincent de Paul Society.
Additionally, Arketype designed, printed, and distributed posters and postcards to all area schools that promote the important lessons learned from Dr. King's life. The materials will serve as additional classroom instructional support.
"We appreciate teachers and the work they do for our children and our community, oftentimes without sufficient resources," said Jim Rivett, Arketype creative director and co-principal. "By providing these educational materials we see our support as an exciting and hopeful venture between business and our educational community."
Last year's effort by Arketype was prompted by well-publicized, negative racial issues within the community. With Brown County's population continuing to grow in its diversity, the firm felt the need to make the Martin Luther King, Jr., holiday an annual community service event.
"It's an important way to encourage mutual understanding and promote the many benefits that cultural diversity brings to our lives here in northeast Wisconsin," said Rivett.
Paul Meinke, Arketype founder and co-principal expressed the importance diversity also has in a region's ability to attract a talented workforce.
"This event demonstrates that we value diversity in our business as well as in our community," said Meinke.
Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse capabilities, from annual report design and integrated ad campaigns, to Website development, video, film and multimedia production, and original textile design.
©2005 Arketype Inc
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