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TIME FOR A LOGO MAKEOVER?
From Cosmetic Surgery, to Toning and Tightening, Arketype Alters Biz Logos for the Better
An Appealing Transformation
In 2002, Little Tokyo opened as the first sushi bar in Green Bay. Like most restaurant owners, Amy Lee’s passion is preparing fresh and flavorful food. So it was with her grand-opening focus, where her attention was occupied with menus, supplies, and meals. Consequently, when it came to creating a logo, she settled for a very stereotypical “Chinatown” choice.
The Arketype design doctors frequented the popular downtown restaurant and soon offered to create a new image for Little Tokyo, one that would better capture the establishment’s brand attributes of being fresh, clean, and fun. The result is a new logo that serves up tempting sushi rolls between the restaurant’s name, a look Rivett describes as “Zen-like.”
“The new Little Tokyo logo reflects both Japanese simplicity and the en vogue appeal of Japanese cuisine,” says Rivett. “It’s a modern look that is still very authentic to Asian tradition.”
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